
In 1964, G.I. Joe is the first action figures that was named by Hasbro for marketing to boys who wouldn't play with dolls. G.I. Joe was a military 11.5-inch figure that can be changed clothes. Hasbro licensed G.I.Joe in every market that Hasbro sold it.
This product was sold in USA , English and other country. In Japan, Tsukuda company munufacture and sell Action Man , Hasbro sublicense . Other company,Takara produce and sell G.I.Joe toys in Japan,Including Henshin Cybrog-1 GI Joe. In oil supply cirsis of the 1970s Takara try to save cost by developing smaller cybrog toy , called Microman. It was first sold in 1974 being origined smaller toys and transforming robot toy.
Until 1971 , Mego corporation began making American marvel and DC comic book superhero figures ,highly successful sales and considered collectible by adults now. Mega brought the Microman toy from Japan and sold in USA. as Micronauts.
Later 1976 , Kenner Products lunched Star Wars 3-3/4" toy and highly cuccessful. By Star Wars selling ,led to multi-million dollar collectible action figures business.

